What is a Niche? (and how do you find the right one?)

A niche in its simplest form is a sub-section of a broader market. For example, homeowners are a market, but homeowners who need foundation repairs are a sub-section, or niche, of that larger market. Fashion is a market, but Prada shoes is a niche in that market. Dog owners are a market, but dog potty [...]

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